The goal of our data enhancement services is to improve your campaign performance by eliminating undeliverable records and enhancing the quality of your customer knowledge. CEG offers 3 levels of data enhancement:
BASIC. Basic level includes CASS certification and list hygiene. All lists uploaded through our SmartStore or 1-to-1 Marketing Automation solutions are automatically processed. Not only do we make sure that all records are CASS certified, our system also extracts all duplicate, incomplete, and inaccurate addresses from the distribution file. Even though the United States Postal Services allowed a 3% CASS failure rate, we extract all duplicate and failed records to save our client the cost of delivering message that have a high likelihood of unsuccessful delivery. This also decreases your list size and therefore improves your response rate.
EXPERT. Expert level data services include NCOA and suppressions services. On a periodic basis, we process all customer data against a certified NCOA FastForward database and we suppress all records that have low deliverability scores.
EXTERNAL APPEND. Our highest level of data enhancement involves appending external data. Using address information alone, we can build a complete picture of each individual customer showing detailed demographic as well as lifestyle and behavioral dimensions. The external data, which is compiled from 17 different sources including financial institutions and publishers, is guaranteed 97% accurate and discrete.